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结合中国玩具业现存的状况和公司的运作模式,从全球化的大环境来看,布绒玩具业要生存与发展下去,在很多方面一定要发生一些大的变革,最重要的是思想上的变革。本文从研究动漫玩具入手,提出当前中国布绒玩具设计可以从动漫场景的题材选择及教育功能、实用功能、装饰功能和娱乐功能等四个方面对布绒玩具进行继承和发扬,从而提升玩具的设计水平。动漫玩具是动漫的衍生物,是动漫与玩具的结合,可推动产业向高端发展,提升产业价值链。
Combined with the current situation of China’s toy industry and the company’s mode of operation, from the global environment, the Burl-Toy industry to survive and develop in many ways must make some major changes, the most important thing is the ideological change. This article starts with the study of animation toys, and puts forward that the current design of China-based velvet toys can inherit and carry on the velvet toys from four aspects: the theme choice of animation scenes, educational functions, practical functions, decorative functions and entertainment functions, Design level. Animation toys are derivatives of animation, a combination of animation and toys, can promote the development of industries to high-end, enhance the industry value chain.