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“三网融合”势在必行,随着我国广播电视信息网络有限公司的成立,广电网络在基础较差、底子较薄,投入不足的情况下,同样要参与激烈的市场竞争,笔者认为要想在市场竞争中立于不败之地,既要有良好的营销策略,同时也要有良好的财务战略,要合理搭配好自有资金、银行贷款和融资租赁的关系,确保资金的正常运转。只有这样才能在“三网融合”中分到一杯羹。
“Triple play ” is imperative, with the establishment of China Radio and Television Information Network Co., Ltd., radio and television network in a poor foundation, the foundation is thin, under input, the same should be involved in the fierce market competition, the author In order to maintain an invincible position in the market competition, it is necessary to have a good marketing strategy and a good financial strategy at the same time. To properly match the relationship between self-owned funds, bank loans and finance leases, we should ensure the normal funding Run. Only in this way can “triple play ” in points.