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一条产业链生成的资源有许多种,对于电视行业而言,其核心资源应该集中在内容上。只有先掌握内容生产,才有孕育发展后序链条的可能性,所以即便在今日如此重视渠道的时代,“内容为王”依然不可撼动。本文从综艺节目入手,以内容生产为核心分析湖南卫视的综艺节目在内容生产和产业链发展层面的应用和途径,以及具体行为,有望梳理一条湖南卫视综艺节目产业链。
There are many kinds of resources generated by an industrial chain. For the television industry, its core resources should focus on the content. Only by first grasping the production of content can we conceive of the possibility of developing a post-order chain. Therefore, even if we attach so much importance to the channel today, it is still unshakable. This article starts with the variety show and analyzes the application and approach of Hunan Satellite TV variety show in content production and industrial chain development with content production as its core. It is expected to sort out an industrial chain of Hunan Satellite TV variety show.