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名牌,是国之瑰宝。一个国家国力的强弱,在某种意义上可以依据它拥有名牌的多少来判定;我国与发达国家在经济发展水平及可持续发展的“后劲”方面的差距,在相当程度上也从名牌的差距上体现出来。由此可见,发展名牌从小里说,它关系到一个企业的兴衰,从大里说,它关系到我国跨世纪宏伟纲领的蓝图能否实现,因此次不可等闲视之。为了推动我国名牌发展战略的实施,本刊选编了一组文章,供读者参考,也许对大家不无裨益。
Famous brands are the treasures of the country. The strength of a country’s national strength can be judged in some sense based on how much it owns a famous brand; the gap between China’s and developed countries’ economic development level and the “sustainability” of sustainable development is also quite significant. The gap is reflected. From this it can be seen that the development of brand names from a small age, said it is related to the rise and fall of a company, from Da Li said that it is related to China’s blueprint for the grand blueprint of the century can be achieved, so it can not wait to see it. In order to promote the implementation of China’s famous brand development strategy, this publication has compiled a series of articles for readers’ reference and may be helpful to everyone.