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媒介事件是媒体凝聚注意力、打造影响力、树立公信力的重要手段。2012年7月,央视新闻中心面向全球观众高调启动了《东非野生动物大迁徙》大型直播活动。此活动采用了直播连线、新闻资讯、现场解读、背景补充等多种方式,首次对东非野生动物跨国大迁徙行动进行了全程聚焦和现场直播,在社会上取得了良好反响。
The media incident is an important means for the media to gather attention, build influence and establish credibility. In July 2012, CCTV launched a large-scale live broadcast of the “Great East African Wild Animal Migration” to a global audience. This activity adopts live broadcast connection, news and information, on-site interpretation and background replenishment and other means. For the first time, the transnational migration of wildlife in East Africa has been focused on the whole process and broadcast live on the scene. The activity has made good repercussions in the society.