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2014.7.1115·成都当前,我国企业品牌文化与员工心理建设正迎来新的发展机遇和挑战。如何有效培育与树立企业良好的品牌形象,提高企业在国际国内的竞争力;如何有效开发员工心理资本,实施员工辅导计划,提高企业的文化软实力,已成为企业深化国资国企改革、加强基层服务型党组织建设、推动企业持续发展的重要课题。为了深入贯彻落实党的十八大和十八届三中全会精神,促进企业品牌文化与员工心理建设,提高企业党政干部业务水平,中央企业党建政研会(中央企业企业文化建设协
2014.7.1115 · Chengdu At present, the brand culture and employee psychological construction of our country are ushering in new development opportunities and challenges. How to effectively cultivate and establish a good corporate brand image and improve the competitiveness of enterprises in the world and abroad; how to effectively develop employee psychological capital, implement staff counseling programs and enhance the corporate culture soft power has become the key to deepen the reform of state- Type party organizations to promote sustainable development of enterprises an important issue. In order to thoroughly implement the spirit of the 18th CPC National Congress and the 3rd Plenary Session of the 18th CPC Central Committee, promote the building of corporate brand culture and staff psychology, and improve the professional standards of party and government cadres in enterprises, the Central Party Committee and the CPC Central Committee for Enterprise Management