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中国汽车品牌的发展需要各个企业立足自主创新,切实破解技术、品牌、品质、市场、人才等难题。发展自主品牌,既是做强民族汽车工业,也是汽车企业肩负的历史使命。其次还要以品牌创新打造制胜资本,树立品质好的绿色品牌形象。汽车市场竞争的本质是品质竞争。但要坚持国际和国内市场并举,走出国际化经营之路,壮大自主品牌,必须走出国门,大力实施国际化的经营战略,努力提高自主品牌国际竞争能力。另外,中国品牌的发展需要政府、企业和行业协会相关方面密切全方位的互动,共同
The development of China’s auto brand requires that all enterprises rely on independent innovation and effectively solve the problems such as technology, brand, quality, market and talent. The development of independent brands, both strong national automobile industry, but also the historical mission of car companies. Second, we must create a winning brand with brand innovation and establish a good green brand image. The essence of automobile market competition is quality competition. However, we must adhere to the simultaneous international and domestic markets, step out of the international operation and expand our own brands. We must go abroad to vigorously implement the internationalized business strategy and strive to enhance the international competitiveness of our own brands. In addition, the development of China’s brand requires close, all-round interaction between the government, enterprises and industry associations