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实践教学对于高职院校市场营销专业来说是非常重要的,这是由于高职院校教育的特点以及市场营销的性质而决定的。但是当前高职院校市场营销专业在实践教学方面还存在教学效果不明显、资源短缺、缺乏创新以及模式陈旧等问题。本文立足与高职院校市场营销专业实践教学存在的问题,从而从加大投入、师资配备以及创新实践教学环节等三个环节来创新高职院校市场营销实践教学体系,从而从多个角度来实现高职院校市场营销专业的实践教学体系环节,从而提高整个高职院校市场营销专业的办学水平。
Practical teaching is very important to the marketing major in higher vocational colleges. This is due to the characteristics of higher vocational college education and the nature of marketing. However, the current marketing specialty of higher vocational colleges still has some problems in practical teaching, such as insignificant teaching effect, shortage of resources, lack of innovation and obsolete models. Based on the problems existing in practical teaching of marketing major in higher vocational colleges, this article tries to innovate the marketing practice teaching system of higher vocational colleges from three aspects such as increasing investment, teachers’ equipping and innovation practice teaching, To achieve the higher vocational colleges marketing professional practice teaching system links, so as to enhance the vocational education in marketing professional level.