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近年来,产品创新是企业获取竞争优势和区域产业升级的关键,企业虽能认识到原始性创新的重大意义,但具体落实到行为却很少,导致企业原始性创新不力的根本问题是企业互搏意愿不足。而目前研究尚未明确互搏意愿的内在结构,从而无法解决企业创新实践中的存在认知与行为差异的“知行悖论”。本文以互搏意愿为起点,剖析其内在结构维度,构建“互搏意愿→产品创新绩效”关系模型,并以产品支持作为调节变量,得出企业互搏意愿与产品创新绩效直接相关联。研究结论为企业产品创新或升级决策和提升产品创新绩效提供切实可行的理论框架。
In recent years, product innovation is the key for enterprises to gain competitive advantage and regional industrial upgrading. Although enterprises can recognize the great significance of original innovation, the concrete implementation of the product has few behaviors. The fundamental problem that causes the original innovation of enterprises is that enterprises Willingness is not enough. At present, however, the internal structure of the will to fight each other has not yet been clearly defined so that it is impossible to solve the “knowledge-delusion paradox” of existing cognitive and behavioral differences in the practice of enterprise innovation. Based on the willingness to each other’s waves, this paper analyzes its internal structural dimensions and builds the relationship model between “willingness to go each other’s whims → product innovation performance” and takes the product support as a regulatory variable to draw a conclusion that the enterprise’s willingness to intervene is directly related to product innovation performance . The conclusion of the study provides a feasible theoretical framework for enterprise product innovation or upgrade decision-making and enhancing product innovation performance.