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高校图书馆走向社会是经济社会发展的必然。高校图书馆社会化具有重要的意义,对社会、对高校都有好处。高校图书馆在社会化进程中必须注重品牌创造,尤其需要把握住:准确定位产品、提高产品含金量、提高产品知名度和设设并注册图书馆服务形象标志几个方面。
University library to society is inevitable for economic and social development. The socialization of university library is of great significance to both society and universities. In the process of socialization, the university library must pay attention to the brand creation. In particular, it needs to grasp the following aspects: positioning the product accurately, increasing the product’s gold content, improving the product’s popularity and setting up and registering the image of the library service.