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随着互联网技术的不断发展和中国网民的逐年增加,电子商务也实现了迅猛的发展。按照戴建中所著《电子商务概论》中的表述,电子商务的定义包括广义和狭义两种,我们平时一般提到的电子商务是指狭义的电子商务。狭义的电子商务是指通过使用互联网等电子工具在全球范围内进行的商务贸易活动。~(1)由于电子商务交易形式中,消费者主要是通过访问商家的网页来获取企业和商品信息的,而网页设计又离不开美术设计这个大的范畴,所以,电子商务和美术设计有着非常紧密的联系。
With the continuous development of Internet technology and the increasing number of Internet users in China, e-commerce has also achieved rapid development. According to Dai Jianzhong’s “Introduction to E-commerce” in the statement, the definition of e-commerce includes two kinds of broad and narrow sense, we usually mentioned in general refers to the e-commerce is a narrow e-commerce. Narrow e-commerce refers to the use of electronic tools such as the Internet worldwide business activities. ~ (1) Because of the form of e-commerce transaction, consumers mainly obtain the enterprise and product information by visiting the website of the merchant, and the web design is inseparable from the large area of art design. Therefore, e-commerce and art design have Very close contact.