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近年来,上海广告管理工作一手抓整治,加强监管执法,一手抓发展,深化行业指导,努力营造公平竞争、文明守信、健康有序的广告市场环境。2011年上海广告业保持较快发展的良好势头,全年广告经营额增长15.8%,广告市场秩序持续稳控有序。全年主要媒体广告监测违法率
In recent years, Shanghai’s advertising management work has been tackled one by one and the supervision and law enforcement has been strengthened. With one-hand attention to development and deepening of industry guidance, efforts have been made to create an environment conducive to fair competition, civilization and trustworthiness, and healthy and orderly advertising. In 2011, the advertising industry in Shanghai maintained a good momentum of rapid development. The advertising business volume for the whole year witnessed a growth of 15.8%. The advertising market continued its steady and orderly operation. Annual major media advertising monitoring illegal rate