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7.8 产品定位定位包括3个步骤：A、确认可供利用的竞争优势组合 一家公司可藉着集结竞争优势而与竞争者有所区别。波特将竞争优势叙述如下： “竞争优势是从一家厂商可以替它的购买者创造的价值超过这家厂商为创造价值所花费的成本中发展出来的。价值就是购买者愿意支付的部分
7.8 Product Positioning Positioning consists of three steps: A. Confirming Available Competitive Advantage Portfolio A company can differentiate itself from its competitors by pooling its competitive advantage. Potter described the competitive advantage as follows: "Competitive advantage is derived from the value a firm can create for its buyers over the cost that the firm spends on creating value, the value the buyer is willing to pay