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大学生作为对社会热点现象最为关注的群体之一,对社会舆论的发生、发展起着重要作用。所以对大学生的网络舆情管理研究势在必行。重在从大学生这个主体角度去了解、思考网络舆情。首先从深刻了解网络舆情概念和产生机理,明确管理目标,然后分析大学生网络舆情产生的作用以及影响,最后针对管理的重点、难点分析天津各大高校的管理现状。
As one of the most concerned groups of social hot spots, college students play an important role in the occurrence and development of social public opinion. Therefore, it is imperative to study college students’ online opinion management. Focus on students from the perspective of the main body to understand, think online public opinion. First of all, from a deep understanding of the concept of network public opinion and its production mechanism, a clear goal of management, and then analyze the role of university students in online public opinion and its impact, and finally focus on management, difficult analysis of the management of major colleges and universities in Tianjin.