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上海联和:上下半月两重天三月,大地回春,万木复苏,电影市场经历了新年和春节狂飚突进的贺岁档期后,似乎有了一个规律性的回调,体现在三月份上半月的市场相对低迷,而在18日《国家宝藏2》上映以后,市场有了一个强势反弹,上下半月的票房则是前低后高、比例失调的趋势。除了市场本身的回调需求外,在节目供应上,也呈现出上半月弱、下半月强的格局,再次印证了内容为王的市场特征。上半月的主打影片
Shanghai Alliance: The second half of the twos and threes in March, the earth rejuvenated, Mupu recovery, the movie market has experienced New Year and Spring Festival Kuang Biao sudden Lunar New Year period, it seems there has been a regular callback, reflected in the first half of March The market was relatively sluggish. However, after the release of “National Treasure 2” on the 18th, there was a strong rebound in the market. The top and bottom box office receipts in the second half of the previous month were the trend of low-high-highs and high-imbalances. In addition to the callback needs of the market itself, the supply of programs also showed the weakness of the first half of the month and the strong pattern of the second half of the month, confirming once again the market characteristics of the content king. The first half of the main film