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提高广告说服艺术人才的语言素质,创作出高质量的广告语,是一个极其重要的课题。《新民晚报》的《今日论语》栏目中,曾发表两篇讨论“广告语”的短文,摘录如下: 庞兆麟在《“征集广告语”质疑》(《新民晚报》1991年12月11日)一文中说:“曾几何时,报纸上征集广告语的启事比比皆是。应征者尽管对产品并不熟悉,但为了迎合厂家以求获奖,自然绞尽脑汁,用最华丽的词藻美化产品。比如,‘美如天使’、‘生活的一半’等广告语,虽很生动形象,但总
It is an extremely important issue to improve the language quality of the advertisement to persuade artistic talents and to create high-quality advertising slogans. In Xinren Evening News’s Today’s Analects, two essays on “advertising slogans” have been published. The following excerpts are as follows: Pang Zhaolin published an article entitled “Questioning Call for Advertisements” (Xinmin Evening News, December 11, 1991) The article said: "Once upon a time, newspapers advertise advertisements everywhere .While not familiar with the products, but in order to meet the manufacturers in order to win a prize, naturally brains, with the most beautiful words beautify the product.For example, American angel, ’’ Half life ’and other slogans, although very vivid, but always