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“战略联盟”是近来媒体报道中出现频率相当高的一个词。按经济教科书上的定义,战略联盟是指两个或多个公司之问为了实现一定的战略目的,在一定时期内进行的一种合作安排。作为现代企业组织制度的创新形式,战略联盟已成为现代企业加强其国际竞争力的重要方式之一。而剖析组建战略联盟的过程竟与建立家庭有惊人相似之处。采用人们熟知的建立家庭原则指导组建战略联盟,颇感轻车熟路。
The “strategic alliance” is a fairly recent word in media coverage. According to the definition of economic textbooks, strategic alliances are two or more companies asked in order to achieve a certain strategic purpose, within a certain period of time to carry out a cooperative arrangement. As an innovative form of modern enterprise organization system, strategic alliances have become one of the important ways for modern enterprises to strengthen their international competitiveness. Analyzing the process of forming a strategic alliance has striking similarities with establishing a family. Using well-known principles of establishing family principles to form strategic alliances is quite a light-hearted accomplishment.