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浸泡在“互联网+”的年代,多少人沉迷“站在风口,猪也能飞”的神话故事,茶余饭后,“互联网+”已成为了热点话题。而庞大的终端体系,多层级铺设渠道,多年企业管理的传统,实体零售的萎靡不振,将太多痴迷者拉回了现实。传统零售业试图利用互联网思维获得新生,但仅凭对微信购物、微商改造零售、各种层出不穷的O2O业务的一知半解,传统家纺品牌企业真的就能一夜之间完
Soaked in the “Internet +” era, how many people indulge in “stand in the tuyere, the pig can fly,” the myth of gossip, “Internet + ” has become a hot topic. The huge terminal system, multi-level laying of channels, many years of business management tradition, the slump in physical retail, too many addicts will be pulled back to reality. Traditional retailers try to take advantage of Internet thinking to gain a new lease of life. However, based solely on WeChat shopping, micro-commerce transformation and retail, and the endless stream of O2O business, the traditional textile brand enterprises can really finish overnight