论文部分内容阅读
长期以来,我国产品在国际市场上处于竞争劣势,外商对我国产品的评价是“一等产品、二等包装、三等价格”。表面上看这是论及产品的包装与价格,实质上是对我国企业营销策略的总体评价,反映出我国企业没有根据消费者需求制定营销策略,存在产品策略与价格策略、与包装策略、与品牌策略、与服务策略等不配套的问题。这一不利局面至今未能发生根本性转变,影响着我国产品在国际市场上的竞争能力与出口创汇能力。据中央电视台财经节目报道,国内某厂生产的服装,外
For a long time, China’s products have been at a competitive disadvantage in the international market, and foreign companies’ evaluations of our products are “first-class products, second-class packaging, and third-class prices”. On the surface, this is about the packaging and price of products. It is essentially an overall assessment of China’s corporate marketing strategies, reflecting that Chinese companies do not formulate marketing strategies based on consumer needs, there are product strategies and pricing strategies, and packaging strategies, and Brand strategy, service strategy, etc. This unfavorable situation has so far failed to fundamentally change, which has affected the competitiveness of our products in the international market and the ability to export foreign exchange. According to CCTV’s financial programs, garments produced by a certain factory in China