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目前,电视广告以其视听合一的冲击,广泛的覆盖率和到达率受到广告主的青睐,电视广告创意的运用也以前所未有的规模大量出现,其中不乏一些创意的精品。比如,荣获97国际嘎纳广告节金奖的宝丽来立拍得广告设置了这样一个情节:猫儿把垃圾桶翻倒,女主人回来却数落着狗儿;女主人又出去了,猫儿又一次奔向垃圾桶,肆无忌惮地在桶内乱翻,狗儿正在无奈之际,突然看到了“宝丽来”立拍得照相机……当女主人回来时,狗儿叼着
At present, television commercials are favored by advertisers for their combined audiovisual impact, broad coverage and arrival rate. The use of television commercials has also appeared on an unprecedented scale, many of which are creative. Polaroid, for example, who won the Gold Medal at the 97th Cannes Advertising Festival, set the stage for cats to tip over the trash cans and the hostess came back with countless dogs; the hostess went out and the cats ran again To the trash, unscrupulous chaos in the bucket, the dog is helpless occasion, suddenly saw the “Polaroid” legislation camera ... ... when the hostess came back, the dog dangling