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今年的夏天,印象最深刻的话是郑蔚在“创新、创意、制片人”研讨会中说到“电视节目和频道的竞争已经进入品牌竞争时代”,当时是在舞台一样的研讨会现场,我忽然感触不己:生活就是这样,常常于不知不觉中,一个时代就悄然来临。想起97年的初春,我在当时的央视调查中心,带领着我的同事在6个城市做一个全国综艺类节目市场状况的调研项目时,惊讶地发现不同城市的观众都提到当时我很陌生的栏目《快乐大本营》,还记得后来我在那份报告结论中写到“湖南卫视的《快乐大本营》、上海台的《智力大冲浪》,凤凰卫视的《非常男女》是已经来临的中国综艺节目娱乐化时代的标志性栏目”。 2000年初冬,我和同事给吉林卫视做频道改版研究,我至今清晰地记着在调查的500个长
In the summer of this year, the most impressive remark was that Zheng Wei said at the seminar of “Innovation, Creativity and Producers” that “the competition of TV programs and channels has entered the age of brand competition”. At that time, it was on the scene of the same seminar, I suddenly felt no one: life is like this, often unknowingly, an era quietly coming. Recalling the early spring of 1997, when I was a CCTV research center at that time and led my colleague to conduct a research project on the market status of variety shows in six cities, I was surprised to find that audiences from different cities mentioned that I was unfamiliar Column “Happy Camp”, I still remember later in the report concluded that “Hunan TV's” Happy Camp “, Shanghai and Taiwan's” smart surfing, “Phoenix TV's” very men and women “is the advent of China Variety Program entertainment era landmark section. ” In the early winter of 2000, my colleagues and I did a channel revision study for Jilin Satellite TV. As far as I understand,