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本文提出了《市场营销学》教学模式的改革途径:课堂教学、体验实战教学、技能实训作业教学相结合的教学形式;改革考核考查形式;提高教师的责任意识和加快教师的知识更新;转变对教师的考核观念。
This paper puts forward the reform ways of the teaching mode of “Marketing”: classroom teaching, teaching mode of experiencing actual combat teaching and skills training and homework teaching; reforming the form of examination and examination; raising teachers ’responsibility awareness and accelerating teachers’ knowledge updating; changing The teacher’s assessment concept.