论文部分内容阅读
随着9月的开学季的来临,电影的暑期档大战也落下了帷幕。但今年暑期档却迎来市场低谷,同比连续4年保持35%的增长势头被打破——今年暑期档全国城市影院票房收入41.6亿元左右(见表1),比2011年同期42.4亿元减少4040万元,约减1%;全国观影人次1.18亿,比2011年同期1.16亿人次增加211万,增1.82%;场次527万场,比2011年同期341万场增54.28%。在放映场次大幅拓展的情况下,观影人次和票房环比不增反降,业内分析人士认为,造成这一现象的原因仍在于缺乏具有市场号召力的影片,而档期的无序也是原因之一。
With the advent of the September school season, the film’s summer war also came to a close. However, this year’s summer stalls ushered in the market downturn, up 35% year on year for 4 consecutive years to maintain the momentum of growth is broken - this year’s file stalls in the national city theater box-office revenue of about 4.16 billion yuan (Table 1), 42.4 billion yuan over the same period in 2011 decreased 40.4 million yuan, down about 1%; the number of viewers in the country was 118 million, an increase of 1.111 million or 1.82% from the 116 million in the same period of last year; and the number of venues was 5.27 million, up 54.28% over the same period of 341 million in 2011. In the case of a substantial expansion of the screening sessions, viewers and box-office mom did not increase in reverse. According to industry analysts, the reason for this phenomenon lies in the lack of market-oriented films, which is also one of the reasons .