论文部分内容阅读
今年,媒体加强了向不良医药广告批评揭露的力度。大众科技报3月7日载文《医药广告问题多》说,打开广播、电视,翻开报纸杂志,各种药品、医疗服务、营养保健食品的广告铺天盖地而来,掺杂着虚假不实的宣传,给消费者带来的是诸多迷茫。江苏省工商部门早在2001年对省属12家报纸和南京市市属4家报纸的监测发现,这16家报纸共发布广告84146条次。其中医疗广告发布数为11290次,占13.46%,其中违法违规率高达84.38%,居各类广告违法率首位。保健食品是虚假宣传的“重灾区”。该报指出,沿海某市一家保健品厂生产的蜂胶产品,卫生部在1998年5月对其产品的批准证明书
This year, the media stepped up its efforts to expose criticisms of bad medical advertisements. Public science and technology newspaper March 7, the article “medical advertising more than” that open radio and television, open newspapers and magazines, a variety of medicines, medical services, nutrition and health food ads overwhelming, mixed with false false Propaganda, to consumers is a lot of confusion. As early as 2001, the industrial and commercial department of Jiangsu Province monitored 12 provincial-level newspapers and 4 municipal-level newspapers in Nanjing City, and found that these 16 newspapers issued a total of 84,146 advertisements. The number of medical advertisements released was 11,290 times, accounting for 13.46%, of which the rate of illegal activities was as high as 84.38%, ranking the first place for all kinds of advertisement illegal. Health food is false propaganda “hardest hit.” The newspaper pointed out that a coastal city health products factory propolis products produced by the Ministry of Health in May 1998 on the certificate of approval of their products