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现阶段我国客车行业各厂家争相发展经销商,客车业开始出现直销加经销的销售格局。行业内排名前几位的公司,其经销商销售比例均超过全部销售额的50%。经销商发展起来之后,客车企业对经销商的管理成为企业的重要工作。如何管理经理商,引导他们成为企业销售的主力军?如何建立健全经销商管理体制呢?
At this stage, China’s bus industry manufacturers compete for the development of the dealer, the bus industry began to appear direct sales and distribution sales pattern. The top companies in the industry, the sales ratio of their distributors are more than 50% of total sales. After the development of the dealer, the bus company’s management of the dealer has become an important work of the enterprise. How to manage managers, guide them to become the main force in business sales? How to establish and improve the dealer management system?