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11月初,备受瞩目的2013年省级卫视节目冠名费榜单出炉,浙江卫视凭借黑马《中国好声音》身价暴涨,第二季《中国好声音》独家冠名权被加多宝以2亿元人民币拿下。也正是凭借这档在2012年收视率爆棚的节目,浙江卫视在几年卧薪尝胆后终于在竞争激烈的省级卫视格局中脱颖而出,从此进入了湖南卫视、江苏卫视、浙江卫视的“新三国时代”。作为中国领先的视频分享网站,56网也在2012年的夏天携手恒利纸业通过《中国好声音》实现了一次合作共赢的品牌营销案例。截至2012年10月15日,《中国好声音》在56网的视频累计播放量超
In early November, the much-watched list of 2013 provincial-level TV programs was released. Zhejiang TV made a splash with its “China Good Voice” sound value. In the second quarter, the “China Good Voice” exclusive title was added to 200 million yuan RMB won. It is also by virtue of this stalls in 2012, the ratings of the program overflowing, Zhejiang Satellite TV in a few years after the Revival finally in the highly competitive provincial satellite TV stand out, from entering the Hunan Satellite TV, Jiangsu Satellite TV, Zhejiang Satellite TV’s “New Three Kingdoms era”. As the leading video sharing website in China, 56 Network also joined Hengli Paper in the summer of 2012 to realize a win-win brand marketing case through “China Good Voice”. As of October 15, 2012, “China Good Voice” has accumulated over 56 videos