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随着国家各项调控措施的实施,房地产市场迅速从牛市迭落到熊市。作为房企管理者和营销人员,不应该怨天忧人。重要的是,面对新的市场形势,我们必须在清醒认识政策影响和市场变化的基础上,苦练内功,以图从营销策划上突围。只有强身健体,以智取胜,才能从容面对市场风雨。一、策划要以客户价值为导向
With the implementation of various state regulatory measures, the real estate market has rapidly fallen from a bull market to a bear market. As a room manager and marketer, should not complain about people. Importantly, in the face of the new market situation, we must work hard to overcome internal weaknesses based on a clear understanding of the impact of policies and changes in the market. Only physical fitness, wisdom to win in order to calmly face the market turmoil. First, the planning should be customer-oriented