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“内容为王”是各级传统媒体坚守的主阵地,不管新媒体如何冲击,传统媒体如何改革,这仍将是传统媒体必须进一步巩固壮大的重要阵地。然而,县级电视台是最基层的电视台,无权与上级台比传输范围、无法与上级台比人员素质、无力与上级台比设备档次。但县级台也有自己的独特之处,我们离基层最近、离农村最近、离农民最近、离地方民俗最近、离区域特色最近。如何利用好这些优势,不再消极等待、妄自菲薄,而是在报道内容上独辟蹊径,紧紧抓住传输范围内的受众,
“Content is king ” is the main front held by traditional media at all levels. No matter how the impact of new media, how to reform the traditional media, this will continue to be an important front for traditional media to further consolidate and grow. However, the county-level television station is the most basic television station and has no right to transmit the range with the superior Taiwan-to-Taiwan ratio. It can not compete with the superior Taiwan-Taiwan ratio of personnel quality, powerlessness and superior Taiwan-Taiwan equipment grade. However, the county-level units also have their own uniqueness. We are near the grass-roots level, recently from the rural areas, recently from the peasants, recently from the local folk customs, and recently from the regional characteristics. How to make good use of these advantages is no longer negative wait, take the libertine, but in the content of the report on the new path, firmly grasp the audience within the transmission range,