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近些年来,随着我国经济的迅速崛起,我国电力需求也不断的增大,以往的那些传统的供电模式已经不能够满足现代社会的需求了,因此,国家先后发布了一些重大的供电改革方案,来促进我国电力事业的发展。经过几年的电力改革,我国电力企业每年的供电量基本上已经能够满足社会的需求了。但是,随着而来的还有电力企业之间高强度的竞争压力,很多老牌的电力企业因为操作不善已经被社会淘汰了。对于现代供电企业来说要想更好的生存下去,首先要做的就是做好营销工作,把电供出去。下面,我们就来具体分析一下,供电企的营销策略。
In recent years, with the rapid rise of China’s economy, the demand for electricity in our country has also been constantly increasing. The traditional power supply models of the past are no longer able to meet the needs of modern society. Therefore, the country has promulgated some major power supply reform programs , To promote the development of China’s power industry. After several years of electricity reform, the annual power supply of China’s power companies has basically been able to meet the needs of the community. However, along with the intense competitive pressure among power companies, many veteran power companies have been eliminated by society because of poor operation. For the modern power supply enterprises to better survive, the first thing to do is to do a good job marketing, the electricity to go out. Here, we will come to a specific analysis of the power company’s marketing strategy.