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今年空调销售季节到来之际,全国最大的家电连锁企业——国美电器有限公司联合中国制冷学会,在北京召开了“国美电器2001年夏季空调流行趋势发布会”,科龙、美的、海信、长虹、TCL、乐华、三菱重工、日立和LG九个参展厂家,用新颖活泼的展示方式,把展示会演绎成一台文艺晚会,全国有近80余家媒体和部分消费者到会观赏。 这次发布会最大的特点:一是没有在产品价格上做任何文章;二是由商家搭台,厂家唱戏。被称为“商业资本龙抬头”的代表——国美电器,近年来一系列动作颇引人瞩目,此次为空调厂家搭建展示平台,无疑是厂商进一步加强合作的又一佐证。
Air conditioning sales season this year, the occasion, the country’s largest home appliance chain - GOME Electrical Appliances Co., Ltd. jointly with the China Institute of Refrigeration, held in Beijing, “Gome in 2001 summer air conditioning trends conference,” Kelon, Midea, Hisense, Changhong , TCL, Leroy, Mitsubishi Heavy Industries, Hitachi and LG exhibitors nine, with lively and innovative display, the show will be interpreted as a variety show, the country has nearly 80 media and some consumers to watch. The biggest features of this conference: First, there is no article on the price of any article; Second, set up by the businessmen, manufacturers singing opera. Known as the “commercial capital of the rise of the dragon,” the representative - Gome, a series of moves in recent years quite impressive, the air conditioning manufacturers to build a display platform, is undoubtedly further cooperation between manufacturers to further evidence.