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“Bullet screen,”or danmu,a model of movie-watching that has been introduced in select theaters in China since2014 has been widely used by video websites.In this case,the bullets don’t refer to actual bullets,but to text messages that audience members send via their computers or mobile phones while watching the film or video.The messages are then projected onto the screen,so that at any given time the scene may be overlaid with multiple“bullets,”or comments,scrolling across the screen.
“Bullet screen, ” or danmu, a model of movie-watching that has been introduced in theaters of China since 2014 has been widely used by videos websites. In this case, the bullets do not refer to actual bullets, but to text messages that audience members send via their computers or mobile phones while watching the film or video. the messages are then projected onto the screen, so that at any given given time the scene may be overlaid with multiple “bullets, ” or comments, scrolling across the screen.