论文部分内容阅读
新年之际,挂历卷起阵阵狂潮,涌进千家万户。据初步统计,北京市可达人均一本挂历(即1000多万本),就全国而言,数亿本恐怕不在话下。有的家庭,室室有挂历,甚至一室数本,与挂历大国日本不相上下。日本每年印制4亿多本挂历,总价值达650亿日元,平均每人4本。纵观挂历市场。大多注重其艺术效果和礼品效益,对挂历的广告效能开发得还远远不够。日本每年印制的4亿本挂历中,95％是由各个企业作为广告宣传品,印制后免费赠送的。日本企业
On the occasion of the New Year, calendars rolled up a wave of frenzy and poured into millions of households. According to preliminary statistics, Beijing can reach a per capita calendar (ie, more than 10 million copies). As far as the whole country is concerned, there are probably hundreds of millions of copies. Some families have wall calendars and even one room, which is comparable to Japan, a big calendar country. Japan prints more than 400 million calendars each year, with a total value of 65 billion yen, with an average of 4 books per person. Take a look at the calendar market. Most of them focus on their artistic effects and gift benefits, and the development of wall calendar advertising effectiveness is far from enough. Of the 400 million calendars printed each year in Japan, 95% are used by companies as advertising products, and are given free after printing. Japanese companies