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电商平台的战争导致消费者习惯于网上消费,这个习惯的改变是否会让实体店逐渐成为传统渠道商盈利组成中的鸡肋?今年4月,苏宁正式抛出战书,未来将加大在电子商务平台的销售力度。无独有偶,同样身为家电行业传统渠道商的国美电器,也开始在电子商务这个香饽饽上打主意。传统渠道商们宣战的对象是电子商务领域的老大哥们—京东、淘宝,而这些老大哥也不会轻易让他人进入
E-commerce platform led consumers to become accustomed to online consumption, the habit of change will make the store gradually became the traditional channel profit composition of the tasteless? In April this year, Suning formally throwing the war, the future will increase in electronics Business platform sales efforts. Coincidentally, the same as the traditional channels of the home appliance industry, Gome, also began to e-commerce on the sweetheart hit the idea. The traditional channels of business who declared war on the object of the big brother in the field of e-commerce - Jingdong, Taobao, and these big brother will not easily allow others to enter