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新浪微博从建立之日起不断发展,如今已成为国内微博的领头羊,它也是大学生群体的活跃地,大学生对其评价也比较高,这其中就潜伏着巨大的商机。本文主要从大学生使用新浪微博的情况入手,通过街头拦截式访问的研究方法得出结论:新浪微博不仅是大学生获取信息的重要途径,也是不可或缺的生活辅助工具,在微博这个广阔的世界里潜藏着巨大的消费市场,企业可以应声而动,通过微博打入消费群体内部,为铸造名企添砖加瓦。
Sina microblogging from the date of the establishment of continuous development, and now has become the leader of the domestic microblogging, it is also an active group of college students, college students are also relatively high their rating, which lurks huge business opportunities. This article mainly from the situation of college students using Sina Weibo, through the interception of the street research methods concluded: Sina Weibo is not only an important way for college students access to information, but also an indispensable tool for life, in this vast Weibo The world lurks in a huge consumer market, businesses can move forward, through the microblogging into the consumer groups, to build reputation for the building blocks.