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编者按:随着当前产品过剩,消费者已经完成了从单纯的产品诉求到以服务诉求为主导阶段的转变,目前很多产业正在步入后服务时代。后服务,实际上是将市场上过剩的产能和资本配置到更细分、更长尾的市场空间中去,填补目前的市场空白。一方面,旧形态的产品市场需求趋于饱和;另一方面,新形态的服务市场则亟待挖掘。后服务,要比第一波服务更人性、更黏性、更感性、更情怀。所谓后服务,就是延伸的价值链。比如汽车的后服务,包括升级、装饰、保险、比赛以及车友会等;房产的后服务,包括二手房买卖、租赁、翻修等;医疗的后服务,包括
Editor’s Note: With the current excess of products, consumers have completed the transition from pure product appeal to service-oriented as the leading stage. At present, many industries are entering the post-service era. After service, in fact, the market excess capacity and capital allocation to a more detailed, more tail in the market space to fill the current market gap. On the one hand, the demand for products in the old form tends to be saturated; on the other hand, the new form of service market is in urgent need of mining. After service, than the first wave of service more human, more sticky, more sensual, more feelings. The so-called after service is an extension of the value chain. For example, after-sales service of the car includes upgrading, decoration, insurance, competitions and Che Youhui etc. After-sales services include second-hand sale, lease, renovation and etc .; medical post-