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一、全国饮料市场概况 (一)、竞争格局基本稳定,寡头垄断市场结构大致形成。 目前,中国饮料市场已形成了可口可乐、百事可乐、统一集团和顶新集团4大系列产品相互角逐的态势。具体来看,碳酸饮料、茶饮料和功能饮料市场属于寡头垄断的市场结构,寡头垄断的市场结构说明竞争已不再是一般意义上的完全竞争,而主要集中在少数几个寡头之间。由于存在一定的市场进入壁垒,所以一般小企业很难进入。即使进入了该行业,也只能起弥补作用;瓶装水和果汁饮料属于垄断竞争的市场结构,垄
First, the overview of the national beverage market (a), the basic stability of the competitive landscape, the oligopoly market structure generally formed. At present, the Chinese beverage market has formed a trend of competition between Coca-Cola, PepsiCo, Unity Group and Ting Hsin Group. Specifically, the carbonated drinks, tea drinks and functional drinks market are oligopolistic market structures. The oligopolistic market structure shows that competition is no longer the perfect competition in the general sense, but is mainly concentrated among a few oligarchs. Due to the existence of certain barriers to market entry, it is generally difficult for small businesses to enter. Even into the industry, can only play a make up role; bottled water and fruit drinks are monopolistic competition in the market structure, ridge