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近年来我行的市场营销开始向集约化发展,其重要标志是建立集约化的市场营销体系。这种营销体系的特点是建立在集我行整体优势基础之上的跨业务品种、跨多部门和总分行共同运作的营销方式的综合运用和集我行多种业务于一体并融合了现代信息技术和网络技术的新的营销产品的产生。这些产品在市场营销中的应用对客户的吸引较高的成功率标志着中国银行整体营销水平大大提高。例如对大的跨国公司提供标准化的授信和企业内部的财务控制系统以及贴切企业需求设计的企业内部银行、结算中心等等。这不仅反映了中国银行在营销战略管
In recent years, the marketing of our bank has started to intensify its development. Its important symbol is to establish an intensive marketing system. This marketing system is characterized by the integrated use of cross-business products based on the overall strengths of our bank, the integrated use of marketing methods that work together across multiple departments and the head office and the integration of a wide range of businesses with our modern information The emergence of new marketing products for technology and networking technologies. The higher success rate of these products in the marketing of customers to attract customers marks the greatly improved overall marketing of Bank of China. For example, large multinational corporations provide standardized credit and internal financial control systems as well as in-house banks and settlement centers designed to meet the needs of enterprises. This not only reflects the Bank of China in marketing strategy management