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编者按创意不停步,梦想正前行。第14届中国大学生广告艺术节学院奖·春季赛完美收官,碧生源携公益命题“改变,从轻开始”走进校园文化腹地,给予高校学子一次感恩创作旅程,让学子从细微处发现爱,从点滴小事开始改变自我,重塑新生。通过碧生源公益命题的策划和创意,深人了解品牌文化,品牌理念,实现课本知识与实践技能的完美结合,帮助当代大学生树立正确的品牌价值观和营销观。
Editor does not stop by creative, dreams are moving forward. The 14th China College Advertising Art Festival Award · Spring perfect ending, Pitt students carrying public proposition “change, start light ” into the campus culture hinterland, to give college students a Thanksgiving creative journey, so that students from the subtle discovery Love, from the little things change self, reshape the new life. Through the planning and creation of Besunyen Public Welfare Propositions, we deeply understand the brand culture and brand concept, and realize the perfect combination of textbook knowledge and practical skills to help contemporary college students to establish correct brand values and marketing concepts.