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移动互联网时代,酒店业面临新机遇与新挑战。无论是产品迭代更新还是商业模式颠覆出奇,要么改变,要么被淘汰,除此之外没有第三种选择。“互联网+模式”催生酒店营销创新与变革。本文探析新常态经济下酒店业的营销创新与变革实践,抛砖引玉,为构建变革时代下酒店业的营销创新与发展提供借鉴思路。
In the mobile Internet era, the hotel industry is facing new opportunities and new challenges. No matter the product is iteratively updated or the business model is subversive, either changing or being eliminated, there is no third option beyond that. “Internet + model ” birth hotel marketing innovation and change. This article analyzes the marketing innovation and reform practices of the hospitality industry in the new normal economy, pays tribute to the public and provides reference for the innovation and development of the hotel industry in the era of reform.