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传统媒体在长期塑造企业形象方面,地位不可撼动,在如今的企业营销活动中,传统媒体虽仍占传播主流。但与之相比较,微博等新媒体的优势也十分突出,它能够在短时间内依靠迅速的传播,以及良好的互动性,引发目标受众最广泛的关注。因此,新媒体所占比重越来越大,无数传播实践证明,一个真正成功的活动营销,往往来自于对传统媒体和新媒体的资源整合。而对于想要取得立竿见影的营销活动
Traditional media in the long-term shaping corporate image, the status can not be shaken in today’s corporate marketing activities, although the traditional media still account for the mainstream. However, in comparison, the advantages of new media such as Weibo are also prominent. It can rapidly rely on rapid communication and good interaction to trigger the broadest concerns of target audiences. As a result, the share of new media is growing, and countless dissemination practices have proven that a truly successful marketing campaign often comes from the integration of resources into traditional and new media. For those who want to get immediate marketing activities