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企业要在迅速发展的社会主义市场经济中发展和壮大,在全面制定企业长期发展战略中,要着重确立品牌战略,建设企业品牌,类似水口山这样联合大型国有企业要从以下方面加大投资和创新:1、树立全员品牌意识;2、强化质量管理体系;3、争创著名商标,理顺商标管理;4、锐意改革,创新管理,确保品牌战略实施;5、创新企业文化,强化和提升品牌文化等,确保企业又好又快发展。
Enterprises should develop and grow in the rapidly developing socialist market economy. In formulating the enterprise long-term development strategy in an all-round way, it is necessary to lay emphasis on establishing a brand strategy and building a corporate brand. Joint large state-owned enterprises like Shuikoushan should increase investment in the following areas: Innovation: 1, establish a full brand awareness; 2, strengthen the quality management system; 3, striving for famous trademarks, rationalize the management of trademarks; 4, determined to reform and innovation management to ensure that brand strategy implementation; 5, innovation and corporate culture, Enhance brand culture, etc., to ensure sound and rapid development of enterprises.