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广播新闻作为一种听觉文化,如何增强贴近性、可听性,如何使其离百姓更近些,这在落实“走基层、转作风、改文风”的活动中和媒介竞争越发激烈的当下就显得尤为重要。本文作者结合多年在一线采访的实践和一些优秀广播新闻创作过程中的经验,对如何使广播新闻更加贴近听众进行了探索研究并得出体会——全新视角、务实作风、优良文风是广播新闻离听众更近的三把钥匙,并以此提出有价值的建议,促进广播新闻的更好发展和节目质量的提升。
As a kind of auditory culture, how to enhance the closeness and audibility of radio news and how to make it closer to the people? This is more and more intense with media competition in the implementation of “walking at the grassroots level, changing the style of work and changing the style of writing” The moment is particularly important. Combining years of experience in first-line interviews with some excellent radio news creations, the author of this article explores and studies how radio news is brought into closer proximity to listeners - a new perspective, a pragmatic approach, and a good style of writing are radio news sources Listeners closer to the three keys, and in order to put forward valuable suggestions to promote the better development of broadcast news and program quality improvement.