论文部分内容阅读
鉴于题材的特殊,电影《生死抉择》在制作时采取了“暗箱”操作,也就是不在媒体上作任何宣传,而一旦审查通过,却发动了强大的宣传攻势,从而一举成功。这在策划上是一个好的例子。但策划再好,还得靠电影本身的魅力。当银幕上李高成在省委扩大会议上不得不为自己辩护,面对巨大的压力,义正词严地表示要与腐败现象斗争到底时,银幕下不断地响起了掌声。 现在的观众当然不会为几句廉价的口号而鼓掌,因为我们不再喜欢苍白无力、只停留在口头上的豪言壮语。我们需要动真格的,而且是决不罢休的。李高
In view of the special theme, the film “Life and Death” in the production of the production of “black box” operation, that is, without any publicity in the media, and once passed the review, but launched a powerful propaganda offensive, and success. This is a good example of planning. But no matter how good planning, have to rely on the charm of the film itself. When Li Gaocheng on the screen had to defend himself at the enlarged meeting of the provincial party committee and faced with tremendous pressure and solemnly stated that he was going to fight corruption, the applause continued to ring under the screen. The current audience, of course, will not applaud for a few cheap slogans, because we no longer like paleness, only the verbal rhetoric. We need to be realistic and never give up. Li Gao