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香格里拉成为迪庆的县名后,在社会引起强烈反响。近日,云南方面的有关官员以及“打造香格里拉国际品牌”的幕后策划人约见记者,将“冠名之争”和“品牌计划”昭之于世。
Shangri-La became Diqing county name, aroused strong repercussions in society. Recently, relevant officials in Yunnan Province and the planners behind “creating Shangri-La International Brands” met with reporters and declared “title disputes” and “brand plans” to the world.