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世界著名品牌战略研究权威,美国加州大学教授在其出版的《创造强大有力的品牌》一书中指出:品牌是竞争优势的主要源泉和富有价值的战略财富。在教育领域,特色化发展成为学校生存和发展的必然选择。各个学校在教育竞争的环境中,在不同层次的学校中脱颖而出,找准定位,采取有效措施,塑造出自己的品牌,是需要解决的重要课题。
The world famous brand strategy research authority, the University of California professor in his book “create strong and powerful brand,” a book that: the brand is the main source of competitive advantage and valuable strategic wealth. In the field of education, the characteristic development has become the inevitable choice for the survival and development of schools. All schools in the educational competition environment, in different levels of schools come to the fore, identify the positioning and take effective measures to shape their own brand, is an important issue to be solved.