怎样办好专版

• 作 者: 周奔
• 出 处: 军事记者
• 发表日期: 2002年09期
• 关键词: 信息传播渠道 整体宣传 要闻版 版面风格 宣传任务 新闻从业者 中心工作 宣传对象 事件性 连篇累犊

办好专版对提高报纸的整体宣传质量,提高报纸在读者心中的地位十分重要。但由于现在信息传播渠道越来越多,特别是随着网络的兴起,读者对报纸质量的要求越来越高,对专版的要求也随之提高。同时报纸的版面越来越多,专版往往因被安排在报纸的后面,稍不注意就可能被淹没在厚厚的报纸中,被读者忽视。所以,现在办好专版越来越难。那么,要办好专版应该从哪几方面入手?笔者在这里谈一点粗浅的认识。

It is very important to run a special edition to improve the overall quality of the newspaper and improve the newspaper’s position in the reader’s mind. However, due to the fact that there are more and more channels of information dissemination nowadays, especially with the rise of the Internet, readers’ demands for newspaper quality are getting higher and higher, and the requirements for special editions also increase. At the same time more and more newspapers layout, special edition is often arranged in the newspaper because of the rear, a little carelessness may be submerged in a thick newspaper, the reader ignored. So, it is getting harder and harder to run a special edition now. So, to be a good version of what aspects should start from? The author here to talk a little superficial understanding.