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在中国,广告行业是缺乏标准的,广告回扣是很严重的现象,因此在中国做广告很难,广告代理制度在这样的环境下也很难真正形成,中国很难打造真正有影响力的世界品牌。广告是用理性的思考做感性的诉求,就如照片与底片,是光与影的转化,也是正与反、虚与实、模糊与清晰、左脑与右脑、理性与感性、量变与质变的过程,消费者看到的是市场上五花八门的商品,是那些色彩缤纷的照片,而广告人所有的努力,是在完成一张出色的底片,这张底片,包括市场调查、了解消费者的
In China, the advertising industry is a lack of standards. Advertising rebates can be very serious. Therefore, it is very difficult to advertise in China. It is very difficult for the advertising agency system to really take shape in this environment. It is very difficult for China to create a truly influential world Brand. Advertising is to use rational thinking to make emotional demands, such as photos and film, is the transformation of light and shadow, but also positive and negative, virtual and real, fuzzy and clear, left and right brain, rationality and sensibility, quantitative and qualitative change process , Consumers see a wide variety of products on the market, those colorful photos, and all the efforts of advertisers to complete an excellent film, the film, including market research, consumer awareness