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2014年伊始,中国重汽销售迎来马年开门红,1月1日~2月20日,累计承接订单同比增长34%。2013年底,中国重汽集团2014年商务大会上正式发布多品牌战略。中国重汽销售部认真研判了2014年全国重卡市场竞争形势,重新明确分工,并对营销工作做出全新部署。进入2014年,中国重汽的产品发展优势得到进一步释放,销量不断上升。搭载曼发动机的豪沃品牌T系列产品接订单逾1000台,单日订单量突破100辆,更是创造了中国高端重卡营销记录。
At the beginning of 2014, the sales of China’s heavy truck ushered in a good start to the Year of the Horse. From January 1 to February 20, the accumulated orders received increased by 34% over the same period of last year. At the end of 2013, CNBM officially announced its multi-brand strategy at the 2014 Business Conference. CNHTC Sales carefully negotiated the national heavy truck market competition in 2014, re-defined the division of labor, and made a fresh marketing plan. Into 2014, CNHTC’s product development advantages have been further released, sales continued to rise. Over 1000 sets of orders for HOWO brand T series equipped with MAN engines exceeded 100 orders in one day, creating a record for marketing high-end heavy-duty trucks in China.