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在北京,潘石屹这个名字可谓家喻户晓。有好事者曾在一家大型商厦的门口做过一项很小型的调查,被调查对象共计36人。每个人都知道潘石屹的名字,都能说出至少一个他开发的项目,比如SOHO现代城、建外SOHO。甚至远在长城脚下的一个项目,居然很多人也都知道。但问起潘石屹公司的名字,却有超过一半的人说自己好像从来没听说过；有将近三分之一的人说好像听说过,但不肯定；只有五个人准确地说出了老潘这家公司的名字。至于老潘这家公司的企业文化、经营理念、品牌形象等,几乎所有的人都说不清楚。有接近一半的人说,还不是跟其他开发商一样,就是一奸商呗。
In Beijing, Pan Shiyi can be described as a household name. A good person had done a very small survey at the door of a large commercial building, with a total of 36 people surveyed. Everyone knows the name of Pan Shiyi, can say at least one of his development projects, such as SOHO New Town, Jian Wai SOHO. Even a project far below the Great Wall, actually many people also know. But when asked about the name of Pan Shiyi, more than half of them said they never seemed to have heard of it; nearly a third of them said they had heard of it but were not sure; only five accurately stated the old Pan this company’s name. As for LaoPan this company’s corporate culture, business philosophy, brand image, almost all of them can not say. Nearly half of those who say that is not the same with other developers, is a profiteer chanting.