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虚拟经营作为一种新的经营模式,近年来受到理论界和很多企业的关注,有关虚拟经营的理论和实践活动也得到不断地发展和充实。尤其是我国的外贸行业,面对内外环境的变化,虚拟经营也成为其竞争的有力工具。文章从信任问题出发,研究了外贸企业进行虚拟经营时信任的重要性和信任不足的危害性,并就如何建立信任机制提出建议。
As a new business model, virtual business has drawn much attention from theorists and many enterprises in recent years. The theory and practice of virtual business have also been continuously developed and enriched. In particular, China’s foreign trade industry, in the face of changes in the internal and external environment, virtual business has become a powerful tool for its competition. Based on the question of trust, the article studies the importance of trust and the trustworthiness of foreign trade enterprises when they conduct business in a virtual environment, and puts forward suggestions on how to establish a trust mechanism.